WITS’ END STARTED IN SOCAL IN MAY OF 2014 BECAUSE OF A LOVE OF LAND CRUISERS. I KNEW I WANTED TO MAKE A FEW THINGS FOR MY 80 SERIES THAT DIDN’T EXIST, BUT MAKING ONE OF SOMETHING WAS GOING TO COST TOO MUCH. I NEEDED ECONOMICS OF SCALE TO WORK IN MY FAVOR, SO I MADE FIFTY.
NOW, MORE THAN NINE YEARS LATER, WITS’ END HAS OVER 500 PRODUCTS. IN-HOUSE DESIGN, DEVELOPMENT, MANUFACTURING, ASSEMBLY, PHOTOGRAPHY, PACKAGING, MARKETING AND SHIPPING FOR NEARLY ALL OF THOSE WITH DOZENS MORE IN DEVELOPMENT CURRENTLY. AND NOW OUT OF A SHOP IN CENTRAL POINT, OREGON.
WITS’ END IS NOW THE DAY...AND NIGHT JOB.
- Joey Romero
If you want to hear more about the beginnings of Wits' End, please listen to the Toyota Trucks and Trails Podcast.
If you are curious for an updated interview with the guys at the_cruiser_cult. please listen to the Instagram interview.