ABOUT

WITS’ END WENT ONLINE HERE IN MAY OF 2015 BECAUSE OF A LOVE OF LAND CRUISERS. I KNEW I WANTED TO MAKE A FEW THINGS FOR MY 80 SERIES THAT DIDN’T EXIST BUT MAKING ONE OF SOMETHING WAS GOING TO COST TOO MUCH. I NEEDED ECONOMICS OF SCALE TO WORK IN MY FAVOR, SO I MADE FIFTY.

JUST OVER THREE YEARS LATER AND I HAVE OVER 330 PRODUCTS ON THE SITE. I DESIGN, DEVELOP, MANUFACTURE, ASSEMBLE, PHOTOGRAPH, PACKAGE, MARKET AND SHIP NEARLY 260 OF THOSE WITH DOZENS MORE IN DEVELOPMENT. WITS’ END IS NOW MY DAY...AND NIGHT JOB.

- Joey Romero

If you want to hear more about the beginnings of Wits' End, please listen to the Toyota Trucks and Trails Podcast.

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